When the Fit Me display arrived in my local Walmart, I was hard pressed to not snap up one of everything immediately. The line promises lightweight coverage that allows you to shine through. The foundation, concealer and powder are coordinated (love that, I hate it when matching up products is difficult in a single line).
Consistency: Liquid, comes in a tube with a sponge tipped wand for appliation
Blendability: Yes
Buildable coverage: Yes, though it is a little difficult to build. Wait a few minutes between layers to avoid wiping off what you've already applied. Though, if you have to do that, you probably need a different concealer...
Feeling on skin: Lightweight
Wear: 6-8 hours
Problems with wear: Settles into fine lines
Shades Available: I used #15 (fair), there are 6 shades and they all seem pretty fair/light
Maybelline Fit Me Concealer
