Revlon 3D Extreme Mascara

Revlon's commercials for their new 3D Extreme Mascara promise that your lashes will become "25X fuller, 70% curvier and 80% visibly longer lashes." Given the large numbers associated with these claims, I had to check it out for myself!

If you've read back through my posts, you'll notice that I'm a bit of a mascara addict. For years I was not loyal to a single mascara, trying a new one with each tube trying to find the formula that would be my "holy grail." What is a holy grail mascara? It would meet these criteria:
1. I want to look *almost* like I have on false eyelashes, but not quite. I want it all, length, fullness and I want my mascara to help my lashes hold the curl I put there.
2. I want my mascara to be easy to remove. I only wear waterproof mascara when I'm either swimming or going to a wedding. The rest of the time, I want to be able to remove my mascara easily with eye makeup remover in 1-2 swipes, I should not be waking up with smudges under my eyes still.
3. The mascara should not be flaky. At 4 pm I shouldn't look like I have big black mascara swipes in my circles, I have enough issues with darkness there.
4. It should be easy to apply (ie- not require many steps).
5. It should be cheap and from the drugstore. I replace my mascara every 1-2 months (I'm a bit of a germ freak) and I don't want to spend $25 on a new tube, and I don't have time for a run to Sephora just for a new mascara.
6. It shouldn't be clumpy. Poor Tammy Faye is dead, but I don't need to look like her!

Having said all of that, I have been reluctant to try a new mascara, primarily because I have already been using an amazing mascara that is very nearly my perfect Holy Grail Mascara, L'Oreal Volume Shocking Mascara. The only thing that makes it not quite perfect is the 2 step bit, though I have that down to a science now (I'm on about my 6th tube or so), so it isn't a big deal. My eyelashes (which are not long) look thick, long and absolutely perfect all day long with this mascara!

Having said all of that, I'll finally tell you about this mascara!

3D Extreme is easy to apply. Revlon makes a big deal about the brush in their ad, and you can see a pic of it here from their website. Look at the picture I took above, can you tell that the brush looks like this? (All my pics enlarge if you click on them, so check out the bigger pic.) . . . . . . I didn't think so. Once the wand is pulled out of the tube, it is fairly caked with mascara. I have tried applying with and without wiping off the wand first, and truthfully I saw no difference between the two. The application is not at all clumpy, and I don't need to comb through with my lash comb at all.

With this mascara my lashes do look longer and thicker, but I'm not sure that the mascara lives up to it's big hype. 25x fuller? Ummm... No. 80% longer? Nope. And certainly not at all curvier. Although I do spend quite a bit of time curling my lashes each morning, by the time lunch rolls around, they are straight again. This is all quite disappointing after my trusty L'Oreal! The mascara is a little bit flaky as well. If I touch my eyes at all, I get raccoon eyes quickly. This is not good! However, if left alone no flakes are seen. I don't know about you, but I sometimes have problems not touching my face, so I usually end up with a bit of a mascara shadow.

Perhaps the most disappointing feature of this mascara is the removal. I have about 6 different eye makeup removers at home, including L'Oreal, Almay (gel and pads), Cover Girl, Revlon and Lancome. I have tried all of these to remove this mascara each night, without any great success. I have now resorted to using the Gel Almay twice and cleaning up with an Almay pad, and I often wake up to mascara on my pillow still. And, this isn't even with the waterproof version!

All in all, I would say that the results with this mascara are average. However, the difficulty with removal makes it slightly less than average. Save your money and buy something else.
Revlon 3d Extreme Mascara


  1. Have you tried Rimmel's eye make-up remover? It's super cheap and it works better than all the others I've tried. I'm a bit of a mascara addict myself (personally love Dior Show but can't afford it regularly). I've thought about buying a mascara with a distinct wand (one that "won't clump") and using it on my regular mascara (currently Max Factor 2000 calorie) but there are no guarantees the original wand causes less clumping, as advertised. Ah, mascara commercials. So sweet yet so wrong.

  2. Hi Tina!
    I haven't tried Rimmel's eye makeup remover yet, I'll check it out soon since my Almay is nearly done, thanks for the tip!

    I have also considered trading out my brushes, though I think one of the keys with my L'Oreal Shocking is the 2 comb brush in addition to the 2 step primer process. I think maybe changing out with the exact type of mascara wand that you mention (such as the brush from Cover Girl Exact) would be very helpful with the primer step.

    Yes, if only all of our lashes could look like the ones in the commercials!

  3. I love your blog!!! You have a great narration! Anyway I find if I use the pink one....I get a headache all day..So my thing is finding one Im not allergic to. Lisa

  4. Volume Shocking is my fave too. It's a great mascara! Oh btw, welcome to the beauty blog network!

  5. [...] 15 Minute Beauty Fanatic reviews Revlon 3D Extreme Mascara [...]

  6. loved the review! i've been so tempted to pick this up.. looks like i'll be passing! thanks =)

  7. I like Too faced "Lash Injection" (I get mine at Sephora) - it has the best brush (it fans out the lashes so there aren't any "holes" and there is minimal to no clumping)!! The thing with Revlon is that they used someone as a spokesperson for this mascara who 1. has pretty eyes already 2. wears LASH EXTENSIONS (a costly $200+ application via certified license professional only with touch-ups of $65 per lash). I don't go by the example subject of the commercial or still ad...

  8. have you tried mabelline full n' soft mascara? it's amazing!!

  9. What about demaq expert from loreal? one of them (the smallest one, made for waterproof mascaras) it's very efective. I only use waterproof mascaras because it's the only way my eyelashes stay curved.

  10. i must say i am 100% dissapointed with this mascara! i bought it yesterday and i want to toss it in the garbage already. its clumpy, tricky to apply, and even worse to take off. awful!
    im going to go back to using clinique. it has always been my favorite. and i won't mind paying the little bit extra (18$) because i know its excellent!


I love comments! Please ask away, provide info on how you liked something, etc. Note that spam, comments with random links (which I count as spam), anything not in english (again, spam) and comments that are completely unrelated to anything will all be deleted.

Never miss a post
Your email address:*
Please enter all required fields
Correct invalid entries
Related Posts Plugin for WordPress, Blogger...