Infallible is L'Oreal's latest lippie (I think it only came out a few months ago), and it promises 10 hours of wear with great color, shine and hydration.
I definitely agree, this stuff has great color. It is well pigmented, making it super easy to apply and get good application. I did think it was more hydrating than CoverGirl's Lip Perfection, though I didn't get 10 hours worth of wear. More like 6. But, for about 90% of that 6 hours it looked freshly applied. I still think that's pretty great!
L'Oreal Paris
This looks really nice, perfect autumn colour
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